Why we built Cultrahub?
Traditional commerce has long underestimated, ignored, and appropriated cultural groups, limiting expression and meaningful consumer experiences.
When retailers prioritize mass appeal over cultural products, they miss out on the buying power of these diverse groups.
At the same time, sellers are caught between marketplace platforms, where they can’t build a following or engage customers, and social media platforms, which lack the features to sell in-platform.
Sellers need better tools to engage customers and reach cultural audiences. Cultrahub brings together the creativity and buying power of cultural groups into one social commerce platform for discovery, buying, and selling.